About DealerCMO
The backbone of DealerCMO is accountability
DealerCMO was founded on the premise that everything we do must drive a measurable result.
The backbone of DealerCMO is accountability.
A typical agency will be giving you metrics, sometimes too many metrics, on how these are working really well for the marketing campaigns they’re running, but your sales aren’t going up. That’s because they lack the accountability. They also lack the scope of looking at your whole strategy and all the individual parts of your strategy. So most agencies don’t know how to look at your third parties, most agencies don’t know how to navigate your CRM.
We know how to look at your digital front line and how merchandising should look week to week. We know how to get traffic calls and leads on your cars. And then we tie it all out to the best we can so we that we understand what’s really affecting sales. And by the way, all we care about is selling more cars.
Our founders roots go way back to when the internet first started in ’97. Our founder’s primary role was Chief Marketing Officer for multiple eCommerce companies. We call ourselves DealerCMO because most stores can’t afford or find a Chief Marketing Officer.
We’ve seen the highs and lows of marketing, we’ve seen a lot of things that work and things that don’t work, and what we’ve found in our experience, is that most stores don’t need some of our cutting edge offerings. Most stores need to get the blocking and tackling done and if we really care about selling more cars, we’re going to have to get that done before we chase the latest and greatest.
That’s the number one principle for DealerCMO. We have to sell more cars; we have to understand how we’re selling more cars so we can find the true level of how many cars a store can sell.
